How We Built an Immersive LED Tunnel Installation for Google’s 2025 Data & Analytics Summit
- Steve Lucin
- Dec 10, 2025
- 4 min read
Designing an Immersive LED Tunnel Installation That Visualized the Consumer Journey
When Google approached us with an abstract idea for their 2025 Data & Analytics Summit in New York City, we immediately knew this was an opportunity to create something unforgettable. They wanted an experience capturing the modern consumer journey — where people are searching, streaming, shopping, and scrolling all at once.
Our answer?
A fully custom immersive LED tunnel installation, built in partnership with Premiere Vibes. What began as a conceptual prompt transformed into one of the most photographed and talked-about moments of the entire summit.
Creative Breakdown: Building Google's Immersive LED Tunnel Installation
Designing an Immersive LED Tunnel Installation That Visualized the Consumer Journey
Google challenged us with the idea of “everything happening at once.”
We transformed that into a multi-layered, data-inspired visual journey spread across a 360° LED tunnel environment.
Inside the tunnel, attendees stepped into a world of:
Streaming waves of color
Scrolling data flows and UI-inspired transitions
Search-reactive animations
Shopping signals converting in real time
Abstract analytics weaving the environment together
Each of the four S’s had its own visual motif — yet all appeared simultaneously to reflect the way today’s consumer moves fluidly across platforms.
Attendees walked through a living, breathing visual universe. A place where motion, color, data, and behavior converged into one sensory moment.
And from the second doors opened, this installation became the summit destination.
People stopped.
People filmed.
People took photos.
People stayed.
The tunnel wasn’t just an entryway — it became the community hub of the event.
Ultra-Wide Animated PowerPoint Enhancements for Google’s 62-foot Bandshell Screen
In addition to the LED tunnel installation, Google asked us to enhance their keynote experience with custom ultra-wide animated graphics for their massive 62’ x 11.3’ 4K LED wall inside the Bandshell.
We delivered:
A custom animated countdown before sessions
Animated transitions between speakers
Branded motion elements aligned with Google’s 4 S’s theme
Ultra-wide (11,520 x 2,160px) graphics designed for maximum impact
These animated power-ups elevated the entire keynote flow — helping presenters transition seamlessly and making the entire summit feel unified from entrance to stage.
This attention to detail ensured the event had a fully cohesive visual identity, from the first step into the tunnel to the final keynote slide.
Google Data & Analytics Summit - Immersive LED Tunnel Recap
Event Photos - Google Data & Analytics Summit 2025
Capturing the Magic in Real Time
Alongside the installation, our in-house media team provided:
Event Photography
Event Videography
Live branding + real-time uploads to Google Photos
A fully edited recap video featuring the LED tunnel and major speakers from companies like Netflix, Pfizer, and Walgreens
These services align directly with our professional live recording and media packages, which scale depending on scope and deliverables — from essential single-camera capture to full multi-camera cinematic production.
Our recap video blended environmental shots, tunnel moments, audience interactions, and keynote speakers to tell a complete story of the day.
Why This Project Was Special
This wasn’t just another LED installation.
It was a collaboration of trust, creativity, and execution at the highest level.
Google gave us creative freedom to interpret their message.
We developed the visual language, animation style, and experiential flow.
Premiere Vibes engineered the physical LED tunnel infrastructure.
Our team handled content, playback, calibration, photography, videography, and on-site delivery.
Together, we took an abstract concept and transformed it into a tangible, immersive world that attendees could walk through, interact with, photograph, and remember.
For Halucinated Studios, this project represents everything our brand stands for:
✨ Mystification. Creativity. Immersion. Awe.
✨ Making people feel like they’re hallucinating — no drugs required.
✨ High-level production + imaginative artistry.
Bringing Halucinated Experiences to Corporate Events
Halucinated Studios continues to expand into corporate, conference, and branded immersive experiences. Our existing service lines — from projection mapping to full visual experiences to multi-camera broadcast — all scale to meet the needs of high-impact clients. For example:
Full Visual Experience Packages integrate VJing, projection mapping, and recording for events of all sizes.
Projection Mapping Tiers scale from single-surface designs to full immersive environments with custom visuals.
Combo Visual + Recording Packages deliver complete media capture alongside live visual effects.
This Google project is a milestone example of how we fuse creative direction + technical execution to deliver something unforgettable.
A Grand Slam for the Halucinated Team
We’re incredibly proud of:
The ideation
The animation
The installation
The media capture
The recap video
And the trust Google placed in us
This immersive LED tunnel installation was a grand slam — a moment where creativity, innovation, and teamwork aligned perfectly.
And we’re just getting started.
If your brand, agency, or organization wants to create an immersive moment like this — whether LED, projection mapping, VJing, or a hybrid experience — we would love to build something unforgettable with you.
Client feedback from google
⭐⭐⭐⭐⭐
“Steve was friendly, patient, professional, and was able to bring an abstract vision to life with little direction, on a tight timeline. The studio was flexible with adjustments that were needed, and the delivery was organized. A pleasure to work with!”
— Jordan Harvich, Google
*All views are my own.
👉 Book your next immersive visual experience with Halucinated Studios
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